I was reading some of the very articulate and interesting posts on the 27% news that has caused such a stir...so here's my post on it.
The 27% actually makes a lot of sense if you think about it or actually read the article. Considering the number of buyers who rushed to meet the tax credit deadline, it's not surprising at all and as stated in the article, was expected. Simply put, buyers who would have bought and closed in May and June, did it in April. April essentially "stole" those sales! ha ha...now there's a spin. Keep on reading and you'll see sales are expected to reach 5 million this year. The 20 year average is 4.9 million. There's even more positive news after that. So what's the problem?
Could it be that some of us forget we are SALESPEOPLE? We go around with our fancy titles and fluff here and there when people actually hire us to SELL. Isn't our job to give valuable information so our clients make the right choices. This is valuable information, now how can we use it to benefit our clients? What if we got into the habit of taking not so great information and finding a positive way to communicate it? After all, there's something good in everything if you're looking for it.
So, how are you using this information with your clients?